Caregivers are heroes.
Does your technology treat them that way?
Time and again, we observe nurses, social workers, physicians, and even our own families managing complex medical, behavioral, and social needs — using software and services that slow them down, frustrate them, or make them feel stupid.
Healthcare leaders face a unique challenge: while most industries have embraced digital transformation, healthcare lags 5–10 years behind, creating a perfect storm of outdated interfaces, fragmented workflows, and technology that wasn’t designed for the life-or-death decisions caregivers make every day.
Software fails when it doesn’t align with how people actually work and think—technical excellence isn’t enough. In healthcare, poor user experience isn’t just frustrating—it can impact patient outcomes, increase provider burnout, and create compliance risks. The gap between ‘theory’ and ‘real world’ is where too many products falter.
Evidence that drives outcomes
We partner with all kinds of healthcare organizations — startups, hospital systems, virtual clinics, insurers, scaled product companies — to research users’ goals, workflows, and challenges. We translate these insights into software and service designs that are viable, testable, and feasible within healthcare’s complex regulatory landscape:
- Our evidence-driven approach systematically diagnoses the root causes of low user adoption, workflow bottlenecks, or poor outcomes. We validate what works, fix what doesn’t, and transform underperforming products into essential solutions.
- We understand the unique compliance requirements—HIPAA, FDA regulations, clinical workflows—that shape every design decision in healthcare, building these considerations into our process from day one rather than as an afterthought.
We’ve been in your shoes
Our team members have led healthcare technology organizations and shopped for outside design agencies to collaborate with in-house product and engineering teams. Our Newfire clients repeatedly asked for a user experience studio to partner with — so we created one.
Our deep healthcare domain knowledge means no learning curves—we understand your challenges from day one, accelerating your development timeline and helping you avoid costly compliance issues and redesigns that plague teams without healthcare-specific experience.
Meet your dedicated team
Studio@Newfire has a deep bench of researchers and designers with decades of experience in the healthcare domain:
Senior UX strategists to connect business goals to user capabilities and drive the research roadmap.
UX researchers to conduct fieldwork, uncover true user behaviors through observational studies and contextual interviews, and deliver actionable insights.
UX designers to translate those insights into testable prototypes and intuitive, high-fidelity interfaces that meet healthcare’s exacting standards.

Jonathan Abbett

Caitlin Bowler

Andrii Zhdan

Chris Gillis

Olena Horbova

Rick Franklin
An ecosystem of healthcare product leadership
Studio@Newfire taps into an unmatched network of healthcare industry leaders—operating executives from tech-enabled healthcare services, hospital and payor CIOs, clinical informaticists, interoperability experts, and domain specialists who’ve built the products that define modern healthcare.
Through Newfire’s Advisory Services, we bring these voices directly into your design process. Need a chief medical officer to validate clinical workflows? A health system CIO to review integration strategies? An interoperability expert to ensure your solution works within existing healthcare infrastructure? We connect you with leaders who’ve actually built and scaled solutions in your space.
The result? Designs that aren’t just great UX—they’re realizable. They account for regulatory requirements, existing system constraints, and real-world clinical operations from day one.
Our deep integration with Newfire’s engineering leadership means we can also estimate build time and cost for our designs, spot technical risks early, and ensure smooth handoff to development teams. Whether you’re building internally or with our engineers, you get designs that ship.






Is this your moment?
We know exactly how to help when you need to…
Launch something new
- You have a vision but need UX expertise to make it tangible.
- You’re moving from concept to MVP and want to avoid costly design mistakes.
- You need rapid prototyping and user validation before major development investment.
Go faster
- Your internal team is stretched thin and needs reinforcement from a senior design team.
- Legacy user interfaces are costly and time-consuming to maintain.
- You get bogged down in how to navigate complex healthcare scenarios and regulations.
Dig out of a hole
- User feedback shows your current experience isn’t meeting expectations.
- You’re losing users to competitors with better design.
- Your product has grown organically but lacks cohesive design strategy.
Prep for a major milestone
- Investors or stakeholders are asking tough questions about user experience.
- You need to demonstrate design maturity and user-centered approach.
- Your product needs to be “presentation-ready” for key business moments.
Ways we work
Embedded design team
UX has the greatest impact when it is integrated into the product development lifecycle:
- qualitative and quantitative user research to shape and prioritize your roadmap
- studio sessions for cross-functional idea sharing & sharpening
- high-level concept designs to inspire your team and your stakeholders
- iterative prototyping to get the interaction and content details right
- weekly user testing to motivate scrum teams toward consistent improvement
- smart & ethical use of AI to accelerate research modeling and jumpstart concept development
Studio@Newfire can embed a multidisciplinary design team with your product managers and engineers. We scale with your growth—from MVP to enterprise platform—creating a partnership built for the long term. Newfire’s average client relationship spans 3+ years because we become a seamlessly integrated part of your team.
Targeted workshops
Our UX leaders can guide your team through activities that address specific scenarios facing your product, leaving you with clear action items for improving your users’ experience. Here are some recent examples:
Proto-Persona Workshop
What do we currently know about our users? What are we basing on assumptions? What new research should we prioritize?
Service Blueprinting Workshop
How do we orchestrate several departments to deliver one seamless service experience? How might we prototype a service before we build it for real?
Journey Mapping Workshop
How will my product fit into the daily lives of my users?
UX Funnel Workshop
Why don’t free users convert to paying customers? Where and why are users abandoning the product?
Design system planning & build-out
More complex products and services — or companies with multiple related products —achieve consistent usability, accessibility, and performance with a design system: an architecture for user interfaces that includes reusable and extensible components, UI design and development principles, and style guide.
Our experiences show that well-implemented design systems reduce front-end development work by 50% and reduce QA testing by 33% — all while significantly improving a product’s overall user experience.
Let our experts help you plan, build, and roll out a design system so your team can scale quickly and maintain consistency as your products grow.
Your strategic advantage
Better ROI through specialized expertise
Our global team structure and healthcare specialization delivers enterprise-quality UX at a fraction of the cost of building in-house healthcare UX capabilities.
Faster time to market
No learning curves mean we accelerate your development timeline from day one. Good UX infrastructure helps you release great product faster.
Reduced risk
Deep knowledge of healthcare regulations and clinical workflows helps you avoid costly compliance issues and redesigns.
A scalable partnership
From startup MVP to enterprise platform—we grow with you, maintaining consistency and quality as your needs evolve.
Let’s talk
Let’s design a product that works as well in practice as it does in theory — and treats caregivers like the heroes they are.