Jason Tocci, PhD

Staff UX Researcher

Jason Tocci has over two decades of experience across research, design, and strategy. His career spans the product development lifecycle, from technical and customer-facing roles at startups to research leadership in clinical healthcare. With a PhD in Communication from the University of Pennsylvania, he has taught design and research methods at the university level—a foundation he now brings to cross-functional training and enablement.

Across organizations including CVS Health, PTC, and Blue Cross and Blue Shield insurers, Jason has led research for products serving patients, providers, business, and technical users. His work is grounded in empathy, collaboration, and a commitment to evidence as the surest path to real impact.

A DESIGN INSPIRATION

I’ve always marveled at the elegance of the Ishihara color test. It’s self-explanatory, easy to administer, and still the most widely used tool to detect color vision deficiencies more than a century after its conception.

I’ve always found the plates themselves aesthetically beautiful, though they exemplify the idiom that “beauty is in the eye of the beholder.” By design, no viewer can perceive every figure in the series. They’re a powerful, paradoxical lesson in when it’s acceptable to violate an accessibility principle.